A Conversation with Sara Soergel of Tonic Marketing
I sat down with Sara Soergel, founder of Tonic Marketing, for a candid and insightful conversation about what brands are getting right, and where they’re still missing the mark.
From brand storytelling and influencer strategy to Gen Z behavior shifts and why your customer journey probably looks more like a true crime board than a funnel, Sara doesn’t hold back. She shares real, actionable perspective from her work with some of the region’s most forward-thinking brands.
Her extensive wine industry client list includes Sonoma County Vintners, Napa Valley Vintners, Russian River Valley Winegrowers, Rutherford Dust Society, DK Wine Group, Lynmar Estate, Bacchus Landing, Aesthete Winery & Farm, Davis Estates, and dozens more. She’s also partnered with health and wellness clients, ecommerce giants like Zenni Optical, and non-profit organizations like the Buck Institute, Boys & Girls Clubs of Sonoma-Marin, the Children’s Museum of Sonoma County, San Francisco Conservatory of Music, and TEDxSonomaCounty.
A conversation with Lisa Mattson
I recently chatted with Lisa Mattson, who is a Creative Marketing & Branding Consultant. She worked with powerhouse brands such as Gallo, Wilson Daniels and Jordan Vineyard & Winery before starting her business. She has a hugely vast background in all things marketing, including but not limited to: communications, public relations, event production, hospitality design, copywriting and strategy.
From her knack for staying current with cultural trends to her emphasis on relatability in content, Lisa offers a wealth of insights that are invaluable for anyone working in marketing today. Read on to learn how she approaches new clients, her thoughts on common industry pitfalls and how AI might shape the future of visuals and storytelling.